The Key Elements of Building a Successful Business

If you are like most new entrepreneurs, you will most certainly make many mistakes in the process of building a successful business. You are human…and you will falter. Be ready to humble yourself, accept that you will fumble and fall, learn from your failures, pick yourself up, brush the dirt off your back, and continue to look in the only direction that will bring you success…Forward.

“Failure is the tuition you pay for success” ~ Walter Brunell

In the last 4 years I have surrounded myself with many successful small business owners. I have taken notes, asked questions, investigated their tactics, picked their brain, silently watched and have done everything humanly possible to follow in their footsteps. In the process I have discovered the key ingredients of creating a business that can, and will survive in any economy…online or offline.

Putting People First

Putting your needs aside and putting people first is the foundation of any successful business. Building concrete relationships with your customers will create trust. Once your customer trusts you, they will refer you to others, buy your products and continue using your services. Without trust and customer loyalty..businesses don’t have a fighting chance.

In the Internet Marketing arena, thanking people may be as simple as retweeting an article, commenting on a comrades blog, or sharing their post on Facebook.

Zig Ziglar said it best when he said:

“You will get all you want in life, if you help enough other people get what they want.”

Market Yourself, Not Your Business

Spamming and slamming everyone you encounter with a sales pitch about your new product or business is not only unattractive…it’s completely ineffective. People can smell the desperation all over you. Cold calling strangers, neighbors or old friends, and pitching your network marketing business opportunity to them in the first few sentences of a conversation, is not only self serving…it’s downright annoying. You may not realize this…not only are you wasting your time, you are also wasting their valuable time too.

The great leaders of the most successful businesses today didn’t get where they are by jamming the phone lines and filling people’s inboxes with useless and self serving sales pitches.

Remember what we all learned from our parents as a small child?

“You only get one chance to make a first impression” ~ Mom and Dad.

Learn the simple principles of Attraction Marketing. Not only will you see positive results in your business, but you will begin to see a difference in yourself as well.

Do Business With A Conscience

Your reputation as a person will become the fuel and driving force behind your business’s success. Be honest and forthright. If you lose the trust of one associate or customer, it can only take a few minutes, a few phone calls, or a few quick conversations…to lose them all.

One of my community’s most prominent and successful business owners has this sign in all of his stores.

“It can take weeks and months to gain a customer…but only seconds to lose them”

Self Education

Self education is inarguably one of the most effective tools in creating a successful business. Becoming a business owner puts you in the driver’s seat. You no longer have anyone leading the way. It’s up to you to seek out all of the quality information you can get your hands on to implement your business plan. Invest in yourself. It will prove to be the best investment you will ever make.

“Formal education will make you a living, self-education will make you a fortune” ~ Jim Rohn

In A Nutshell

The holy grail of running a successful business doesn’t lie in the product you are Marketing or the service you offer. Implementing these key elements and tweaking them as you go along, is what most successful business owners focus on.

Surround yourself with leaders, listen to leaders…and learn from leaders.

And at the end of the day, after you’ve learned how to implement these basic business building principles, chances are…

You will be able to sell pet rocks to the President…or ice to an Eskimo.

Could These Two Secrets to Getting Advice Be Helpful to Successful Business Women?

Successful business women know the importance of having mentors at various stages throughout their lives. Whether it was in school, sports teams, dance or other activities, who among us doesn’t remember having someone who offered the help, support and advice that helped us get some challenging times.

Business is tough enough for success business women so why not have some people you can count on for support. Many people will tell you what they think you want to hear, not enough will tell you what you should hear.

And receiving and accepting candid feedback is a main reason why successful business women get that way. They use it to avoid costly mistakes and make better decisions to achieve their business goals and professional aspirations.

Mentors are important to those who may be lacking the experience, knowledge or skills required in a certain task or position. Successful business women can leverage the capabilities of others to help them when their lack of experience could be a liability.

After all any stretch assignment has potential pitfalls where your lack of experience could cause you to fail. This is where a mentor can help. You learn from their mistakes, not just from yours.

But how do you know what type of mentor you need? Who would be the best person to help? How can successful business women find them?

The first step requires an objective self-assessment – You can’t find a mentor until you “find” (know) yourself. Only after you know what you need, can you find a mentor to help.

Ask yourself what do I really need in a mentor – if it’s for career then maybe you want to know what jobs you should be taking now. What course and/or training are needed? What assignments should successful business women be thinking about taking to give them the right experience given their career choices?

Or maybe you’re in a new role or stretch assignment. You might want to ask a mentor – What are the barriers to success? How do I get around them? Who should I involve? What other skills are needed? And so on. Determine and understand what you really want.

Step 2 – After you have answered these questions, ask yourself how a mentor can help you.

Mentors can help with a promotion, developing skills, identifying strengths, getting help with weakness and as well as business progress. They can also be business development sponsors for successful business women.

The right business related mentor is also someone who knows your field, can help you learn new things and is willing to give his or her time to help you. Often they have the knowledge and skills, open-mindedness, accessibility, trustworthiness and reliability.

Sometimes their great success comes with great egos which can be a problem. Just because someone has significant cache doesn’t mean they will help you. Successful business women will also need to determine the structure of the mentoring relationship – in person, virtual and global or network. And if the mentoring relationship is for long term or just for short period of time.

Successful business women may not find a mentor over night. They will need to continually be reaching out to people who they think could help. Meeting with them, sharing ideas and concerns. Over time you will determine if they are the right person for you: can they be the mentors that you need to help you and your business.

Expand Your Business Possibilities With Direct Email Marketing Software

Email marketing campaigns are no doubt a very good technique of being in contact with future and present customers. Though, they only work as specified if they are customized. You will be amazed to know that this does not automatically involve a lot of work; you can use the correct e-mail software to get the work done completely and with the least amount of disturbance.

Many professional organizations providing this service ensure that their customers will sure be in a situation to get the preferred popularity and their messages will not become unobserved by the receivers as scam. This is because they make use of productive and spam-free services and they ensure that the marketing message will directly go to the inbox of the intended recipient and making the marketing message to arrive at the suitable person is the first strong step in an email marketing strategy.

Actually, we would not be incorrect in telling that direct email marketing software is now element of every e-mail advertising campaign and businessmen employ it for the reason of mass email marketing. Furthermore, there is still some proportion of business society that does not think e-mail marketing software as worth using to the extent that its result with respect to drawing clients and increasing profit is concerned. They are of the view that such e-mails which are sent with the help of this marketing software are simply spam and do nothing as far as marketing your business is concerned.

The wonder of e-mail software is that you can use it not just to send out your newsletters and offers, but you can also check their efficiency.

The correct software will have the following elements:

1. Several fascinating templates: The email newsletters that you send out must have a proficient look otherwise the people who go through them will not be influenced. If you are provided with a collection of more than hundred templates then you will easily be able to send out splendid newsletters every time.

2. Uncomplicated personalization: The templates should have abundant custom fields so that you can insert as much unique data as required. Your customers will answer better to e-mail marketing campaigns if the messages are addressed directly to them.

3. Incorporation with social media: It is a big mistake to escape social media in your marketing strategy because this is where you will be able to communicate best with your customers.

4. Record management: You will need to send messages to definite sections of your customers from time to time. Your direct email marketing software should allow you to separate your list into different data sections so that you can mail them individually.

5. Self regulating campaigns: You must be able to set up your newsletters to go certainly based upon your requirements. Definite messages should be sent out on particular days of the week. You can also have e-mails to be delivered on customer’s birthdays or wedding anniversaries.

Before going in for direct email marketing software, it is necessary to be clear about what your recent needs are, and what your potential requirements are assumed to be and also to get in touch with other organizations in the related line of business to notice what their experience has been with different e-mail software. If an email marketing company offers you a free trial take them and seek a few other free trials as well. These trials will help you select “what is the most appropriate product for you”? Go through the reviews of different software programs, this will give you a good hint of the aptness of the software product that you want.

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